a.khand got their new product packaging by running a design contest:
Design the new face of Kaiser Friedrich
Check out a.khand's Product packaging contest…
Medical & Pharmaceutical
Kaiser Friedrich Pharma GmbH
Kaiser Friedrich Vital
Description of the product
EN: New Product Brand "Kaiser Friedrich Vital", supplements, health market, symbiosis of tadition (Imperor Friedrich III.) and post-modernity (innovative recipe) DE: Neue Produktmarke "Kaiser Friedrich Vital", Nahrungsergänzungsmitteln, Gesundheitsmarkt, Mischung aus Tradition (Kaiser Friedrich III.) und Post-Moderne (innovative Rezepturen)
Description of the product target audience
EN: between 35 and 80 years, 70% woman, european, health-conscious and active DE: 35 bis 80 Jahre, 70% Frauen, europäisch, gesundheitsbewusst und aktiv
EN: Rolemodels for products, which should be overshot -> Klosterfrau Melissengeist (http://www.melissengeist.de/) and Abtei (https://www.abtei.de/), our current shopping page -> https://www.kfp-shop.de/en, the font of Porsche might be an example, but thats no 1:1 must-have DE: Vorbilder für Produkte, die übertroffen werden sollen -> Klosterfrau Melissengeist (http://www.melissengeist.de/) und Abtei (https://www.abtei.de/), unser aktueller Online-Shop -> https://www.kfp-shop.de/, der Schriftzug von Porsche gefällt uns gut, ist aber kein zwingendes Muss-Kriterium
What to avoid
EN: Too playful Logos, unclear represenatation, avoid depressive/dark colours DE: Verspielte Logos, unübersichtliche Darstellungen, vermeide depressiven/dunklen Farbtöne
EN: 11,5 cm x 7,5 cm x 3 cm We are mainly going to use folding boxes. On http://www.animaux-nutrients.com/ you find rolemodels for nutrition caps in bottles. DE: 11,5 cm x 7,5 cm x 3 cm Es werden hauptsächlich Faltschachteln. Ein Vorbild für Kapseln in Flaschen sind http://www.animaux-nutrients.com/.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
a.khand collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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