We make pots of ready-to-eat cookie dough in a range of flavours. We are hoping to create packaging for our cookie dough that will stand out on busy retail shelves.
Description of the product target audience
Our product is understood and enjoyed by a younger audience such as young professionals, students and teenagers. The majority leans slightly towards female but we do not want to make the product too feminine as we do still encounter an enthusiastic response from some young men too.
It is a fairly small cardboard sleeve so the design shall need to be pretty basic - logo, name, description and artwork on the front/top, and nutritional & legal information on the back/bottom. It would be great to have something that is quite bold, that makes use of our teal & chocolate brown logo colours, and uses a font that is similar to that of our logo. This design is for our most popular Milk Choc Chip flavour, but we will then also need to work with the designer to create 3 slight variations on this design for 3 further flavours, before we are able to send to the printers. We are adding this cardboard sleeve to our packaging in order to make the product look of a higher quality and to be able to make it stand out on supermarket shelving, as this is ideally where we would like to take the product.
We will be able to provide the nutritional info & legally required info that needs to go on the sleeve shortly, but it would be great if a mock-up nutrition/ingredients section could be included in the design to see what this will look like.