Sketch-it is a new drawing toy entrant into the market.
The Sketch-it company has previously launch a similar product in the home improvement industry that has gained a lot of attention nationally including DIY national TV channel, Lowes, Sears, Ace Hardware in addition to over 15 countries worldwide.
This new Sketch-it toy spawned as a result of overwhelming interest from the general public from our original product. The general public didnt see a need to draw schematics floorplans and architectial designs but the fun factor of drawing with Sketch-it was off the chart.
We decided to create the second product currently called Sketch-it as a "fun" drawing toy. This toy allows the user to create complex drawings through a step by step process, mazes, and just having fun.
Both Sketch-it products, Sketch-it Pro and the new Sketch-it toy utilize the same principle of drawing. The Sketch-it products have a textured surface that allows a pencil or pen to draw straight lines without using a ruler. There are thousands of micro pyramids on the surface that guide your pen or pencil in either a horizontal or vertical direction. Standard paper and pen, no batteries necessary. Think "old school" low tech but fun! Very engaging!
The package has to be appealing to all ages and genders. Our main target market is indeed boys age 7+ however many adults have found great interest in the item as well. As you can see the creative challenge and genius of this package would be to convey the possibilities of Sketch-it while still having a stylish look. While designing, ask yourself if i was a girl would i think this is attractive and if i were looking for a cool toy as an adult would i pick this up?