Fredrik-Hansen got their new product packaging by running a design contest:
DESIGN A ELEGANT AND BOLD PACKAGE FOR CANNABIS CHOCOLATE BITES
Check out Fredrik-Hansen's Product packaging contest…
Medical & Pharmaceutical
Cannabis-Infused Chocolate Bites
Description of the product
We are a medical cannabis dispensary that are excited about creating a MYLAR BAG design for our chocolates bites. This design will be used both for our milk and dark chocolates bites.
Description of the product target audience
Medical marijuana patients ranging from 18 years old and up
We envision a elegant/luxurious and little playful chocolate bag design for our Cannabis-infused Chocolate Bites. We would to focus on of mainly light/ medium chocolate, dark chocolate, and gold colors...but also open to white. We will use this one design for both our dark and milk chocolate various flavor chocolate bites. In other words, the colors scheme used cannot favor only milk chocolate color or dark chocolate colors, but either a neutral chocolate color or combination of these. ON FRONT: (1)OPTIONAL:We also would like to incorporate some kind of subtle hexagon (background) pattern. We have used a hexagon pattern for our other packaging (please see uploaded pictures showing our black and gold hexagon boxes).We hope this will tie our different packaging together. This effect may be very subtle or perhaps product name may be on top of a golden hexagon (2)Our brand is “GOLDEN” so this logo will need to be displayed (gold foil effect) (3)We also would like our tag line (“Medicate with Confidence”) to be included on package. (4)We would like our the product name “Cannabis-Infused Chocolate Bites” or “Cannabis Chocolate Bites” to be written using elegant/luxurious cursive font (5) We also would like use of filigree either around the product name or perhaps as a nice border, but again we are open ideas (6)Optional: For our previous hexagon box design, we added a golden drip around top of box, perhaps adding a elegant-looking chocolate drip somewhere to this bag would be a nice common theme for our product line (please see inspirational pictures). (7)We will apply a product specific label (ex.”Mint Chocolate Chip”) towards the bottom front Please see dye lines for our specific Mylar bag size. ON THE BACK: On the bottom of the back of this bag we need to include: (1) Our warning statement: “FOR USE BY QUALIFIED PATIENTS ONLY. KEEP OUT OF REACH OF CHILDREN. THIS PRODUCT IS NOT APPROVED BY THE FDA TO TREAT, CURE, OR TO PREVENT ANY DISEASE. MARIJUANA USE DURING PREGNANCY OR BREASTFEEDING POSES POTENTIAL HARM.” (2)On the back, we also need our state logo (“AMM”)-please see inspirational pictures for logo. (3)On the back we also need to include our opening instructions (already included on our dye lines).
What to avoid
We cannot display images of actual chocolates on our bags due to state law
Please see dye lines included for inspirational pictures above.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Fredrik-Hansen collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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