I think what makes Prasuma different from other brands is that at Prasuma, we are committed to giving our customers the best possible product and everything we do revolves around that promise. Right from the quality of raw materials we use to our best in class packaging to our food safety standards. There is no compromise. We also control the supply chain from start to end, monitor and supervise the delivery and display of our products at stores to ensure the quality of product is maintained form start to finish.
Description of the product target audience
Our target audience is SEC A&B both male and female between the age of 25-50. Tends to favor quality over value for money. Is someone who is willing to pay a slight premium for a better quality product. Is someone who has travelled and has a slightly evolved taste bud, knows what our products- sausages, ham, salami, bacon etc are and knows what it should taste like
Clutter-breaking and modern packaging that stands out on shelf and makes consumers want to buy the product.
What to avoid
Need to ensure that the artwork is not more than 4 colours.