How julie HL started their product packaging journey
Who are you known as?
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
We manufacture healthy, indulgent muffin tops and sell in retail stores nationwide in the freezer section.
What inspires you and how do you envision the design for your business?
We are relaunching our line of muffin tops as organic and clean ingredient. The new formulations will appeal to millennial consumers looking for great on-the-go snack and meal options. We need a box to reflect this organic/natural/healthy feel in a clean and simple way. We like the layout of the attached image, but it needs to be designed to have the right look and feel. (textures, colors, fonts, etc) Please use the image as a suggestion for positioning of information only. (and we're open to adjustments if you can make it even better) Current box PDF also attached, it's WAY too busy and fake looking, with food floating in space and cluttered with callouts.
Communication Hierarchy for new design:
1. Appetite appeal
2. Organic, natural feel
3. VitaTops brand
4. Product name
5. Product attributes (Calories, Fiber, Protein, Superfood, Gluten Free)
Details: "Made with organic example & example" must be 50% the height of the largest text on the box according to FDA regulations and use that wording "made with organic..."
We are also putting out a 99D contest to redo the logo. Feel free to locate that contest to submit to that as well. For the purpose of this design, feel free to just use a placeholder, but the end result will be in a lock up. (examples of lock up logos: Kashi, Cascadian Farms, Garden Lites) The new feel of the brand is refined, modern and organic and clean, not cartoonish or childish like the current logo/packaging.