rawesome got their new product packaging by running a design contest:
Design an awesome packaging for Rawesome cashew cream cheeses
Check out rawesome's Product packaging contest…
Food & Drink
Other color requirements
4 flavor of cream cheeses. Original (plain): blues Onion and chives: greens Garlic and black pepper: dark neutrals and perhaps beige (yellows?) Coriander and chili: reds I am open to designer suggestions though.
Raw vegan, cultured cashew cream cheese
Description of the product
Rawesome makes a raw vegan cultured cashew cream cheese, dairy-free, probiotic, 100% natural, soy-free, non-GMO, gluten-free, with no added oils. It contains no cholesterol nor trans fats and is a complete whole food! Made with clean ingredients, it contains no fillers nor preservatives, in contrast with traditional dairy-free cheese products that do. Four delicious flavors are sold in stores: original, onion and chives, garlic and black pepper, coriander and chili.
Description of the product target audience
Health conscious consumers, vegans, vegetarians, people with lactose intolerance; those who avoid dairy products or soy. Women are the ones who typically buy our product more frequently. Mainly sold at health stores, and some mainstream supermarkets with a health/organic section.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
rawesome collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Facebook: 70% women, 47% are 25-55 years old. Moderate to higher incomes. Many are families with younger children who co
The product is targeted at men and women 50+.
Quality Seekers, Urban Millenials, Foodies, (70% Female / 30% Male)