gailsagel got their new product packaging by running a design contest:
Design an awesome carton for our LilyAna Naturals Retinol Cream
Check out gailsagel's Product packaging contest…
Cosmetics & Beauty
LilyAna Naturals Retinol Cream
Description of the product
See attached file called, LilyAna Naturals Amazon Retinol Cream
Description of the product target audience
Women mostly, but men too, who want to look younger, fight wrinkles, lift and tighten skin, using products with ingredients that are more natural. People like natural and 71% organic products like ours, see how many reviews we have. This Retinol Cream is vegan, not tested on animals, have no artificial colors, and free of parabens, phthalates, SLS SLES and petroleum. And, this is made in the USA. Our demographic is anyone who shops on Amazon. It seems that we have a large following of mostly women, ranging from early 20's to mid 40's.
You can see the product and the primary package on Amazon and in all of the artwork attached. It's an airless pump container with a truly awesome label. Everyone loves the artwork. Some call it modern, some say its clean, others call it nostalgia, not overly feminine, but overall people love it. This product needs an outside carton/box. We like to see your work. The carton will be 18pt stock, gloss coating, 4-color, 2 sided, 2x2x4 box. That means the inside of the box, or the inside flap will also be printed. Our customers love the Retinol Cream artwork, so that should definitely be included in a really awesome way on the box. We want a beautiful box that matches the product and also explains, either in full sentences or in sound bites what the product does and its benefits. Think of the box as a means of advertising. Like most skincare products, our box should also include all of the necessities such as: ingredients, our claims, any claim symbols, volume of product, directions or usage, bar code, and any information that will be helpful to the consumer to believe in and like the product. The inside flap should have a call to action to get a coupon or go to our website, which isn't up yet. Website is www.lilyananaturals.com The document I included has all of this information. And, there's similar information on the Amazon link too.
What to avoid
Our fonts are in the Template I included: Bebas Neue Bold, Riley, Fira Sans. The artwork for the Retinol Cream you can take from the images on Amazon.
2 x 2 x4
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
gailsagel collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Target groups are LOHAS (lifestyle of health and sustainability) and everyone who wants to life more sustainable in an e
United States 65% Women, 35% Men Age: 30-40 Typical Income: $70,000 - $100,000 per year Target Selling Price: $90-$1