As part of our growth into specialty food retailers, we want to redesign our shipping cases to convey the premium brand image in retail displays and on shelves.
The new case design will be on a glossy, Litho printed corrugated case in CMYK process. We would like to showcase the look of the bottle, possibly by including an image or images of the bottle on the case since the blue bottle is the primary brand identifier.
We would like to see the design take advantage of the glossy print and have much more details, patterns, gradients, graphic textures than the minimalistic design of the existing case.
This design will be for a 12oz Sparkling Spring Water shipping case, but the design must adapt to clearly differentiate the Sparkling from the Natural Spring Water. It should also adapt to both 12oz and 28oz case sizes.
Included in the files are photos of the existing cases, bottle photos.
The new design should include:
• Script Saratoga logo (attached) to match bottle
• Bottle image(attached) or stylized illustration of bottle
• "Sparkling Spring Water"
• "24-12oz Glass Bottles"
• Placeholder area for ITF-14 Barcode (see original design)
• Incorporate "Since 1872" into the design