Lukesplucas got their new product packaging by running a design contest:
Decadent Frozen Dessert Packaging Needed
Check out Lukesplucas's Product packaging contest…
Food & Drink
Sticky Toffee Pudding
Description of the product
We are a Low FODMAP, Gluten Free and free-from food brand. We promote health and wellness and living a balanced lifestyle. This product is a frozen dessert.
Description of the product target audience
Our target market are people with food allergies and intolerance. Generally, most of our customers are females between 18 - 60.
We need a design template for our new range of frozen desserts. The front of the product should have an image of the 'hero shot' of the dessert along with its name and its key 'free from features' e.g. Gluten Free, Low FODMAP, etc. The rear of the product will need to have a photo of the actual product that's in the box, its nutrition information, its reheating instructions, its barcode and some other information about us. We are flexible about where all this information goes and how it is presented. We have existing products but are happy for this line of product to have its unique feel. **We want the product to feel elegant, decadent and luxurious for our consumers.** People with allergies and intolerances usually miss out and we want them to feel special eating this, as though this product has been made especially for them (which it obviously has). We want our customers to get excited just by looking at our product and we want them to start drooling just by looking at the packaging. I like the idea of dark packaging to make the product look more indulgent. Maybe black or a dark grey with different accents for the 3 different types. I've uploaded some images of other products (meals, dumplings and mixes) we have in our range to give you an idea of our current range but we want a new look for this line. The dimensions of this packaging will be the same as the packaging for our frozen meals (135mm x 40mm x 187mm). We're happy to look at either Portrait or Landscape orientation. We have three varieties (Sticky Toffee Pudding, Cinnamon Scroll Cake and Rhubarb & Strawberry Crumble) so if it was possible to get these added as well that would be great. It will be the same design, just different images so not that much extra work.
(135mm x 40mm x 187mm)
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Lukesplucas collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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