Bryson Ishii got their new product packaging by running a design contest:
3D bottle design and label for up and coming plant based beverage (CAD Design)
Check out Bryson Ishii's Product packaging contest…
Food & Drink
Blk Rose, LLC was formed in August of 2014 by Devin Dillon and Jenica Smith after Jenica Smith proposed the idea of taking a seemingly unheard of, delectable new source of water to the mass market. Jenica possess a deep interest in nutrition and it’s power to transform one’s body. Devin Dillon has extensive knowledge in the world of business and marketing. AquaRose was born with belief that beauty is truly from the inside out. Our mission is to boost beauty through inner nutrition, while delivering a bold fusion of flavors. AquaRose is an all-natural beverage made from purified water infused with the healing properties of rose petals. An intimated burst of refreshing energy surges through your body as AquaRose hits your palette while it works to combat aging and eliminate toxins from the body through hydration and a powerful blend of key antioxidants and other essential nutrients. Our target markets are women 18-54 who fall in the upper middle class tax bracket. Our target audience is moving towards a nutritionally focused lifestyle, but also enjoys extravagant things.
What's your vision?
This contest has 2 design requirements and aspects. (1) Bottle Design We would like a cost-effective, streamline bottle. We are looking for designs for plastic and glass bottles. We would also like the top to resemble a simplified rose (be creative; can be transparent, prismatic, solid, etc.) (Must be delivered in a 3D CAD file for manufacturing.) (2) Product Packaging/Wrap Design We are open to either a full wrap or partial wrap option. We do not want stickers or etched on designs due to cost needs. This wrap must catch the eye of our target consumers, most of whom will see the product in a grocery store aisle. We are looking for a "pop" or "wow" emphasis while also staying true to the product (rose water). For fonts/texts, we would like a combination of Script and Modern fonts. Greens and soft pinks and variations of rose colors. We also definitely want our tagline “inner health, outer beauty” integrated into the design. Please also leave space on the label for the nutrition label (includes the ingredients) and some (2-3) key ingredient highlights (ex. great source of vitamin A, loaded with antioxidants, etc.) While we do have a Company logo, this product does not have any particular design alignment with that logo. It can be presented in anyway that is consumer friendly with the name, tagline, etc. We are also flexible in terms of the color pallets and combinations. Finally, to help further provide guidance, we have included images below.
Stay away from cosmetic and perfume styles. The message we are trying to communicate is “inner health, outer beauty” so keep that in mind.
$1,150 Custom package
Every design category has flexible pricing for all budgets. Product packaging starts at $449.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Bryson Ishii collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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