charlie.pyper got their new product packaging by running a design contest:
Cure & Simple Bacon Packaging
Check out charlie.pyper's Product packaging contest…
Food & Drink
Cure and Simple Ltd
Cure & Simple Bacon
Description of the product
Air Dried Bacon, that come in a see through vacuum pack. Available online only
Description of the product target audience
Customers would open a branded envelope that would have been posted through their letterbox and have a pack of our bacon.
We are looking for ideas for a potential wrap around (the black Treacle attachment is one we have done in the past, this also has all the details on it) to describe the flavour of our bacon with all the other details associated with a product label. This will be made of card, with a 4 colour process We are thinking potentially having a one off wraparound design that describes our products generally and we then produce a small sticker with the product details on it. This will help us saves costs in producing lots of the same wraprounds and then indvidualise using our own printed labels in house. To see what our existing label looks like have attached (original_smoked_label_v1.jpg). This currently is printed inhouse using a Epson C3500, so we have that capability.
What to avoid
Try and avoid using photos on the product.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
charlie.pyper collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Joe has designed a super great packaging for our product.
He responded to our wishes and worked out the desired changes at the speed of light.
Joe also made many great suggestions himself. It was a very pleasant harmonious cooperation.
Absolutely recommendable. Joe is a very creative mind.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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