Creative packaging needed for innovative drinks cooler

Food & Drink

FRIO manufacture and sell a range of cooling products; these are divided into 2 sections, our medical side, and our sports and leisure side. All of our products work by simply soaking in water, this then evaporates over a period of time, enabling the product/ medication within to remain cool. This contest is focusing on our drinks cooler, which we hope to target at people that do outdoor activities, or enjoy spending time outside. These people could include campers, families going on picnics, athletes etc.

We are looking for design of our drinks cooler packaging. We're looking for something with an earthy feel, as it will be targeted at people that enjoy the outdoors. The issue that we have is that because of the crystals within the cooler, if the packaging is open, and there is any damp in the air, this could lead to the crystals expanding and activating the product; however, we still want something that people can see the drinks cooler, with an earthy feel. Please be creative with the packaging.

The drinks cooler is 5.2" x 4.7" with an additional 1.5" tab which comes out from the bottom to support the drink within, however, this tucks up within the cooler very easily. I've attached pictures of the drinks coolers, and a very quick mock up that was designed; please note the issue above about the cooler being exposed to damp conditions while in retail outlets. Also attached is the FRIO Sport and Leisure Logo.

Every design category has flexible pricing for all budgets. Product packaging starts at $449.