ben 8 got their new product packaging by running a design contest:
Creation of packaging design for milk product
Check out ben 8's Product packaging contest…
Food & Drink
Premier Beverage Trading Company is a premium beverage manufacturer, our core product is 100% Australian milk processed with added vitamins including Vitamin A, Vitamin D and Calcium. Our unique point of difference is our product is Lactose Free. The aim is to convey to our end consumers a premium Australian product with the nutritional, healthy benefits that Australian children enjoy. We are targeting the Chinese consumer market. Currently we are marketing two versions of our product: - a 250ml packaged product; and - a 10 x 250ml "gift box" version of the same product. Our singular 250ml product will be marketed to convenience stores and the larger multipacks will be targeted to supermarkets.
What's your vision?
We have two requirements initially: - design of a tetra pak packaging for our product the dimensions of which are 63ml x 40ml x 87ml high (similar in look to a fruit/orange popper box) - design of an outer box packaging based on the same design as the above dimensions of which are 325 mm (L) X 90 mm (W) X 110 mm (D) this packaging has a handle in the top. The 250ml container will need the following included: - on one small side we require space for applicable nutritional requirements; - Bar Code (details attached); and - space for a QRI code. The 10 x 250ml box will need the following included: - on one small side we require space for applicable nutritional requirements; - Bar Code (details attached); and - QRI code (details attached - one QRI code for both products). We have a current logo, copy attached but we are not fixed on this and are open to suggestions. Would suggest colours to be utilized to include Red and Gold in some way - but again leave this to your creativity and suggestions.
Our intention is to launch further products on a quarterly basis and are looking to work with a designer on an ongoing basis to portray a consistent theme throughout our products.
Every design category has flexible pricing for all budgets. Product packaging starts at $449.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
ben 8 collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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