The packaging in which the decals will be placed and displayed in retail stores needs an attractive, modern look.
It has to be catchy but not flashy. Urban, classy, sophisticated. Think 'Club Monaco', 'Zara', 'Anthropology'.
I am looking for some "hand-drawn" elements. Some mixing of fonts.
This is going to be the generic package that will allow us to incorporate our many different designs. So a flexible yet streamline look.
The package has to communicate that this is Easy, Affordable, Meaningful, Decor. (this is the pitch)
That the product is Repositionable, Removable, Self-Adhesive, Safe for kids. (this is very important- must be visible but not overwhelming)
I imagine that there should be a space or a place on the package that allows us to describe the specific decal thats inside the box.
I think there should be a place on the package that shows the customers how this decal is going to look in their space.