This is the Spotlight Monitoring System, from Windrock. Our product is a powerful, automated, real-time analyzer that leverages IIoT principles to deliver insights into the health and performance of critical essential equipment. PLEASE visit our landing page: http://iot.windrock.com/spotlight/ to see the product and all other product details. We have our main trailer video on the landing page, as well as others on our Youtube channel: https://www.youtube.com/channel/UC_…subscriber
Description of the product target audience
Our product will be used in the Oil and Gas industry, specifically in the midstream sector (transportation) of natural gas. End users are almost all male, in the oil and gas industry, and we are targeting executive level, mid-manager level, and analyst level positions. These people range in generation from baby boomer to millenial.
We would like the outside of our product box designed. This is a large box (dimensions are included in the uploaded files) that opens in a "pizza box" style. We would like all sides of the box included in the design as well as the inside flaps. We have used a font called Aquatico (http://freetypography.com/2015/08/0…-aquatico/) for our product "logo". We are looking for a techy, clean look that will make our product stand out but also protrays a high-tech, expensive, and innovative style! Please refer to our product landing page for more information and to see what our product looks like. http://iot.windrock.com/spotlight/
We want this to feel like an "experience" when you open the box (think apple).
What to avoid
Avoid designs that are cartoony, or that are not serious. We want this to look and feel like a highly technical product that is ahead of its time.