daniel.voge2W got their new product packaging by running a design contest:
Create a stylish packaging design for vegan rice dessert (Berlin based food company)
Check out daniel.voge2W's Product packaging contest…
Food & Drink
Description of the product
We are Lotao - a Berlin based company specialized in vegan and organic niche food products. Our new product "Ricepot" is a sweet vegan andorganic - instant meal, which can be quickly prepared as a healthy dessert. To complement our already successful savory cup dishes "Jackpot" (https://www.lotao.com/lotao-jackpot-bolognese-nudelgericht-vegan-bio ), we will launch a sweet variant "Ricepot". It will be a vegan alternative to classic rice pudding, in organic quality. The application is very simple: open the lid, add water from the kettle, stir, ready. The sweet line will consist of three variants (vanilla, cinnamon, chocolate). You can decide for yourself for which variant you want to design the layout. However, it is important that the design is then adaptable for the other variants. We need a design for the Paper Cup as well as for the lid.
Description of the product target audience
Our target group is nutrition-conscious consumers who attach great importance to quality. For this, they are willing to pay a somewhat higher price. Our customers tend to be female and are typically between 20 and 45 years old.
The design should match our Lotao Jackpots (https://www.lotao.com/lotao-jackpot-bolognese-jackpot-curry-vegan-bio-set), but it should look more elegant, feminine and a bit more luxurious. We want to position ourselves as a modern, trendy IN product. As with "Jackpot", the lettering "Ricepot" should be in a central position. However, a different font should be chosen here, one that is feminine, exudes health and elegance, and goes well with a sweet dish. From our point of view, the choice of the font is essential, as it is the first thing the customer notices. In addition, the variety name "Vanilla"/ "Chocolate" / "Cinnamon" should be in the same place as "Curry" in "Jackpot". You are free to decide whether a picture of the dish is shown on the packaging. However, it is important to note that a photograph of a rice pudding may not look good visually. For this reason, you are also free to do without an picture altogether. In addition, there should be space for a disruptor on the front, which contains the content "sweet rice dessert * vegan". The layout (position of the decorative texts, black bar, EAN code, nutritional value table), should be taken over from "Jackpot". The black bar with the Lotao-Logo in the lower area is to be taken over absolutely in such a way. For the texts - please use the font ATRotis. For the name of the variety ("vanille"/ "Zimt" / "Schoko") please use the font "Railway" in italics. As a guide, I attach the existing layout of "Jackpot" for you to understand how the punch can be interpreted.
What to avoid
The design should not look too playful. Please do not copy 1:1 the "Jackpot" design - it needs to be recognizable as a separate "sub-line", but still be clear that it belongs to Lotao....
Cup height: 10 cm, diameter: 9,5 cm
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
daniel.voge2W collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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