james b7 got their new product packaging by running a design contest:
Create a refreshing and vibrant packaging design for a womens razor subscription!
Check out james b7's Product packaging contest…
Cosmetics & Beauty
Description of the product
We are a shaving subscription service for women, we send out german engineered razors with the hope of battling sub-par quality and design. It is our intention to open a luxury skin & beauty E-commerce store in the future; therefore we would like our packaging design to be ‘enduring’ in the sense that it can easily be used for our future project. Basically we want something that is sophisticated, and modern.
Description of the product target audience
Gender: Women Age: 17+ Income: 30k+ Location: Our customers are predominantly in Australia Our customers are modern woman conscience of where they shop, what brands they use and they need to trust the brands they buy. Quality is important to them and therefore they are willing to pay more for something that clearly projects that. They are tech savvy, fun, image conscience and are well adapted to the information age. Think: Casual Luxury, Youtube Beauty Influencers, Luxury Skincare, Youth, Fun, Sophistication, vibrancy!
We need a design for our product BOX, which we ship to customers. This box will house our razors and marks the first impression/interaction our customers have with our product and company -- The box is a Lid/Base box (2 parts) - For a visual depiction of the box please refer to the photos we have provided alongside our logo. We are 100% open to interpretation and experimentation but the general outline is as follows: Logo Placement: We would like the logo to be placed on top of the lid. Centre is always safe but feel free to experiment/play with placement of the logo on other areas of the box. -- Outside, Lid & Base: We are looking for a vibrant, playful, and luxurious pattern for the exterior, lid and base of the box. The patterns & colours we love have been provided in the brief; however, we must stress that we are open to new ideas and we encourage all designers to experiment with their creations. We need multiple colour and pattern variations so we can see what our options are. Be fun with it. The logo can also change colour to suit the exterior of the box. -- Inside Lid: For the inside of the lid we would like to have a block colour that compliments the exterior pattern of the box. We would also like to add a short piece of copy on the inside centre of the lid (we will provide the copy once we have developed it). For now we just want to visualise it, so a random phrase will suffice. -- Limitations: We can only print in CMYK. We cannot emboss the logo. The box finish is matte. Have fun! P.S - The files we have upload are of two categories - Patterns and Colours. The first 14 images are patterns, the rest, colours.
What to avoid
Overly feminine cliches
Box dimensions as follows: 20cm length x 13cm width x 4cm depth
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
james b7 collaborated with designers to refine their ideas
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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