ken.li2 got their new product packaging by running a design contest:
Create a playful, loud, and casual brand package rendering for cannabis-infused gummies!
Check out ken.li2's Product packaging contest…
Food & Drink
plusproductsthc.com but we are not beholden to any styles, fonts, art on this site.
Kicks (Name/Logo not final) by Plus (logo included in upload)
Description of the product
This is a cannabis-infused gummy in a stand-up pouch that resonates with Southern California trends and culture (everything from beach, streetwear, music scene, to LA landmarks and icons, etc. We are very open to creative thinking). Designed for high-tolerance but not a stereotypical stoner. Eventually, we would like this brand to live on its own without the "by Plus" brand endorsement. Brand guidelines (only as it pertains to the Plus logo): https://plus.frontify.com/d/6LruryYNKk7Y/guidelines Brainstorm idea: Kicks is a placeholder but inspired by sneaker culture and sneaker heads.
Description of the product target audience
appeal primarily to Southern California males age 25-35 who are open to using cannabis edibles. Income level < $75K.
Stand-up pouch packaging renderings that include name/logo exploration. There will be multiple flavors so consider how to differentiate between flavor and category (sativa, indica, hybrid) in the line. This will also be economically priced, but we do not want it to feel cheap.
What to avoid
California cannabis regulations don't allow: see through windows. anything appealing to children, cartoon characters, picture of the gummies inside.
Please refer to the Die Line template attached for dimension specifics.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
ken.li2 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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