Djstratton85 got their new product packaging by running a design contest:
Create the packaging for what's becoming the fastest growing fitness accessory in the world!
Check out Djstratton85's Product packaging contest…
Though we intend to branch out into more/additional fitness products, this is our lead product, thus, we are basically going by FitHolster, but our Company name is "Garage Fit Equipment," so maybe on the back corner, for company info and address, that's where we put that? "FitHolster" is the "lead/main" product for a company called "Garage Fit Equipment;" therefore we NEED some GREAT packaging for this NEW patent pending product, never before on the market. It's an "ergonomically" designed, "sweat-proof," "Fitness Case for your smart phone engineered specifically for weight lifting, CrossFit, running, and any other intense physical activity!" (KICKSTARTER CAMPAIGN WHICH WILL SHOW ALL WE DO SO FAR...) https://www.kickstarter.com/projects/1061140280/fitholster-lose-the-armband-weight-lifting-running The secret is in the ergonomic design with the help of an orthopedic physician and new SUPER STRONG magnetic technology, you can now perform ANY LIFT, with "ultimate freedom and comfort," unrestricted in your range of motion, all the while you are able to operate your device, without soaking it in sweat, while it's attached to your waistband with a SUPER STRONG magnet. NEVER worry about finding a pair of shorts again with pockets, only to soak your phone in sweat, and crush it under a heavy barbell while your pocket sits directly in the path of most all lifts. Benefits: - Easily move away from the path of heavy weight with one hand as you can detach and attach the case to anywhere on your waistband away from the path of heavy weights. - Won't fall out off when you go to lay on a bench, or while running. - Won't wedge device between your hips when you squat or bend at the hips while cycling. - No longer soak your device in your sweaty shorts pocket, only to soak it in sweat and cover it in dirt every time you pull it out to change a song, or check the time! + (You can operate the device in our patent pending protective case with ULTRA-RESPONSIVE protective, clear screen window.) - Ideal for Cross-Fit as the Super-Strong magnet will hold in place for even the most intense lifts and movements, ensuring it is safely away from the path of heavy weights. - Ideal, simplistic design also makes FitHolster perfect for any physical activity such as cycling, skiing, boating, kayaking, hiking, fishing, and even yard work. IMPT. (not just for lifting though...) ++- *Reversible* magnets make FitHolster ideal for runners too! Place the fit holster on the inside of your shorts or pants as an extremely comfortable, protective, attachable pocket! Our Slogan is "Lose the Armband;" so it's very important for us to show that it is anything but an armband as armbands are HORRIBLE DESIGNS FOR FITNESS: - Armbands act as splints and are extremely uncomfortable because it's design as a band, physically prevents your body from full range of motion. i.e. it doesn't let you bend your arm. - Armbands prevent bloodflow to working muscles, preventing much needed oxygen from reaching working muscles. - You CANNOT operate the device while in an armband and on your arm, it's not accessible on your arm. WHAT about your pocket? - Most/a lot of athletic shorts don't have pockets, those that do are bulky and with the extra material, making them less than ideal for fitness. - You end up shoving your expensive electronic device into your sweat soaked shorts pocket, only to soak it more every time you JUST WANT TO CHECK THE TIME! - Most importantly, your shorts pocket lies directly in the path of the weight on most ALL weight lifting movements! Think holding a barbell in front of you, as you would at the top of a deadlift? The hundreds of pounds of weight lie directly over your $400 iPhone! IT WILL CRUSH IT! This goes for hang cleans, upright rows, barbell curls, any dumbbell exercises, etc.? *You need to be able to move the case anywhere on your waistband away from the heavy weights. **BUT WHY ISN"T IT ATTACHED AT THE BOTTOM? - If we were to attach the magnet to the bottom, the case would be fixed, and when the athlete went to bend at the hips, as they would in MOST ALL Movements, it would PULL AND TUG at the magnet on the bottom and dislodge the magnet or pull down the user's pants? - The case needs to be free to fall by the waist, or free to move as your body moves. - This leads us to our second point: You must be able to bend at the hips. Which is why we placed the magnet just above the crease of the hip: + As with rigid belt-clips, when the case it above or at the crease of the hip it will be lodged in-between the hips and the upper thigh, wedging it and possibly crushing the device and/or preventing the user from full range of motion. I think if you checked our KICKSTARTER Page you'd get a much better understanding with PHOTOS and everything! We used 99 designs for our logo design and we loved it!
What's your vision?
I need to design a case for the product being sold in the KIckstarter campaign, I have a myriad of product photos if needed, but it's for retail, and needs to fit on the shelves obviously, but needs to convey the BENEFITS of this case versus the Armband and the front Pocket as outlined, maybe less or more as needed... Maybe best in pictures? I don't know? Though there is a lot of GREAT stuff below, more pictures etc. The URL below is to our Kickstarter campaign, and it's pretty much all you really need to know right there, but PLEASE also read all I have here, it's very important. However, once you see the video and read the campaign, you'll understand what I need, what the customers need, etc. https://www.kickstarter.com/projects/1061140280/fitholster-lose-the-armband-weight-lifting-running Other than that, I don't know really. I just don't know the best way to convey that, using our color scheme and logo that we had designed with you all. You are free to be creative, but i need to convey the benefits of the product, and the problems with the other solutions, just in case, but maybe that's too much as our target customers, WEIGHT LIFTERS or GYM GOERS/CROSSFITTERS will understand. It's the people that don't lift much that maybe won't understand why a heavy barbell in front of their pocket with their phone in it is a problem??? -Ergonomic design, allows for full freedom of range of motion and movement, placed optimally below the crease of your hip so as to not get lodged between your hips or knocked off like a belt clip. +Unfixed at the bottom to allow the user to bend in any and all directions without the magnet popping off or pulling down your shorts. -Super Strong magnet technology will hold under the most intense physical activity, and allows you to move your device AWAY from the path of heavy weights and lifting motions. -Ultra-Responsive, Protective Screen window allows user to operate their device from within the protection of the case. -Sweat-Proof, ultra-protective, ultra-light casing material, to allow for easy operation of device, while protecting it from dirt, sand, sweat, and even rain. -Clasp is designed to allow the user to shorten or lengthen the headphone cord as NEEDED! Prevents cord from wrapping around your head or getting caught on a weight! -REVERSIBLE magnetic clasp ideal for Running! Never worry that your running shorts or pants don't have pockets, simply attach FitHolster onto the inside of your athletic shorts, anywhere on your waistband, and the secure casing will act as the MOST comfortable, attachable running pocket ever! These are just some thoughts on the basic points to make, maybe we stress some more than others because our target consumer is the weight lifter, but RUNNERS make up a large portion of our customer base, so maybe something like an asterisk too at the bottom about running, or place it in plain sight, I don't know??? I'm just really having a hard time figuring out how to get all of this onto our packaging, since it's so DIFFERENT than those uncomfortable armbands, yet, from the front, it looks SO similar! I REALLY need to highlight the differences. Again, I'll paste the link to the kickstarter campaign and you'll get a better understanding, as I have it all laid out PERFECTLY there! PLEASE NOTE: Be as creative as you want! The MORE creative the packaging to separate us from the armband the better!
Below: URL for our Kickstarter campaign, VERY IMPORTANT TO WATCH! When you watch and read you'll understand MUCH better what I need, better than what I explained above... I'm going to paste it above as well too. https://www.kickstarter.com/projects/1061140280/fitholster-lose-the-armband-weight-lifting-running Below are a bunch of the photos we've taken so far, and also the "logo" we received from our last 99 designs project. If we need any other photos, we have them, photos from the video on Kickstarter, "screen shots" of actual lifting if you all need them for the front? Maybe use "shadow people," like FitBit does showing the different uses, or maybe, use a photo like one I have lifting, but blow it up, so the actual product is like the one on my waist band, and the background of the packaging has my/someone's shorts waistband with a barbell in front? I have no idea, I just need help with this. This has the opportunity to be a HUGE product! They already want to sell tens of thousands in Europe, and Skullcandy wants to take it on too! This is an opportunity for our designer to claim, "Hey, I did the FitHolster product packaging," and everyone will know what it is!
Every design category has flexible pricing for all budgets. Product packaging starts at $449.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Djstratton85 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Fantastic job he did some work for us on our labels and went beyond the call to make sure we were 100% satisfied. If you are looking for a designer this is your guy!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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18 days ago | 8 min read