EXPLORE THE WORLD got their new product packaging by running a design contest:
Create the packaging design for roasted coffee beans, for openminded customers
Check out EXPLORE THE WORLD's Product packaging contest…
Food & Drink
Other color requirements
The package itself is white There are 6 six colors which you can use for your design (no other colors): Wir haben 6 Farben welche genutzt werden dürfen (keine anderen Farben nutzen): Color / Farbe 1: RGB 176, 48, 96 Color / Farbe 2: RGB 137, 0, 28 Color / Farbe 3: RGB 139, 69, 18 Color / Farbe 4: RGB 206, 133, 64 Color / Farbe 5: RGB 222, 184, 135 Color / Farbe 6: RGB 0, 144, 0
EXPLORE THE WORLD COFFEE
EXPLORE THE WORLD COFFEE
Description of the product
-The product will be roasted, whole coffee beans. -The package will contain 500 grammes of roasted coffee beans. -We will sell different coffees from different countrys. The package will be used for all countrys (Colombia, Vietnam, Rwanda, India ...). -The two sticker (in the front and in the back) will tell the customer the difference between the coffees. -The package itself has to show the brand and the philosophy of the brand. It has to be a unique package for coffee beans. -We know the farmers and the roasters. They are paid very well from us. And we will also show that in the marketing. It is important for us the the whole supply chain is transperent for everybody. It is speciality coffee in a cool way. -We are also focused on female coffee farmers. There are projects from whom we buy the products that are for women. And also for the children of the farmers. We know exactly where the beans are from. And who is the roaster of the beans.
Description of the product target audience
-The coffee will be mostly used by people between 25-40 years. Most customers will be female. But also men will buy it. We will attract open people who will explore new coffee from all over the world. -The people are openminded for other cultures and other countrys, all over the world. -They are self convident people, open for new things and like to drink coffee with other people. But no hippies. Rather a bit hipster like. -They are open to spend more money for a good, quality coffee. They earn a bit more money than the average, because the coffee will cost 40 Euors per kilogram, which is in the higher price range.
-IT HAS TO SHOW OUR BRANDING AND THE PHILOSOPHY "EXPLORE THE WORLD". -The design has to do somehting with the brand slogan "Explore the world trough the taste of coffee" -We need a unique design. It has to show that it is about coffee. But it can also a bit fancy. Not too much fancy. It is for people, especially women who love to explore, try something new, and do somenthing good also for others. -The color of the bag itself is white. For the design you can use the six colors, we explained with RGB. Please do not use other colors than these six colors. -In the front and in the back (you can see it on the layout) should be place for the two stickers. So in this area no design, just white. Left and right from these stickers you can do design. -On the other parts I trust in you, that you do a design which transports the brand very well. -In the front of the bag, on the top there has to be placed the "EXPLORE THE WORLD COFFEE" logo. -In the back there has to be written our content, above the sticker: please see the attachement "writing backside.pdf"
Packaging size is 330,2 x 100 x 70 mm (see also layout-sizes.pdf)
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
EXPLORE THE WORLD collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
I have worked with Liya several times and I'm always pleased. She is patient. She delivers promptly and is very diligent about her finished work.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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