Iveta Gourmet got their new product packaging by running a design contest:
Create a package for great-tasting, organic scone mixes
Check out Iveta Gourmet's Product packaging contest…
Food & Drink
We manufacture award-winning, all-natural scone, muffin, biscuit and cupcake mixes in retail and foodservice packaging. Our target consumers are college-educated women, over 30, with above average incomes. Our wholesale market includes high end specialty retailers (Crate & Barrel, Williams-Sonoma), gourmet grocers (Whole Foods), gift and gourmet shops (Dean and Deluca), coffeehouses, tearooms, hotels and resorts. We are not targeting grocery chains or big box discount stores.
What's your vision?
We're looking for a retail package for a new line of organic scone mixes. The package should be distinguishable from our existing packaging, but with some common elements so consumers know it's part of our product line. We're known for our quality products and market to the higher end of the category, so the new package should reflect that. The package should be consistent with the organic product (eg recycled paper board, matt finish, embossed text, etc). We currently use a gable top box, but are willing to be flexible on the size and shape of the box. The box will contain approximately 1 lb of mix.
We're interested in a clean, simple, elegant look – not the typical grocery store package. The package material should also be heavy enough to withstand usual shelf wear and hold up well in a gift basket. Our existing packaging can be seen on our web site, www.iveta.com.
Every design category has flexible pricing for all budgets. Product packaging starts at $449.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Iveta Gourmet collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
PEOPLE SEARCHING FOR NEW EXPERIENCES.
Male/Female Ages: 20-40, US, middle income. Primarily targeting people who are looking to drink less coffee, or cons
HEALTH CONSCIOUS CUSTOMERS WHO OFTEN GO TO THE GYM.
Women interested in superfoods and healthy lifestyles.
Companies from 10-10.000 employees.
People over the age of 21 but our target market is from 21-30.
Our products are typically used by mothers and babies with an intolerance to dairy.
Check out other food & drink design inspiration
We love talking design:
6 days ago | 9 min read