Little Spoonful’s goal is to provide safe and fresh baby food with loving care to babies and toddlers.It aims to apply high pressure processing (HPP) technology to freshly cooked baby meals production rather than the traditional canning process. Little Spoonful also hopes to promote a sustainable local food system. This particular product is one of the first products we are going to put into the market, which consists 7 sku pouches with different food contents. All of our products have vibrante color and fresh taste because of HPP technology, giving babies the very first fresh bit of loving happiness.
Description of the product target audience
1-7 years old kids or health concious adults as healthy snacks
7 sku pouch designs for the same product line (so the style should be consistent) as follows:
1. Apple Puree;
2. Mango&Banana Puree;
3. Apple, Sweet Potato&Carrot;
4. Apple, Spinach&Avocado Puree;
5. Apple, Beetroot&Strawberry Puree;
6. Apple, Blueberry&Chinese Yam Puree;
7. Apple&Prune Puree
They are made by fresh ingredients without any additives and the whole process is applied High Pressure Process, which could maintain the freshness and color of the purees as well as kill microorganisms.
Just some ideas might be useful, but feel free to develop something on your own.
1. Incoporate the shape of the spoon as a transparent section on the pouch to show the inner content. And feel free to have the characters on the pouch intereact with different existing shapes. We are looking for something attracts attention and playful.
2. Fresh, natural drawings or realistic picture of fruits that are personified ( which you can find some in our existing VI, however, we are not satisfied with the current characters in it. You may modify them to make them cuter and more vibrant looking.)
3. We encourage you to use vibrant colors to accentuate the freshness of the product and use cute characters to make them more children-friendly.
4. The 7 pouch packs should be consistent in style and it can be either transparent or not. The material of the product can be varied to suits different styles.
5. The cap should be incoporated in the design (you can find the shape in one of the pdf doc)
What to avoid
1. Use of baby/infant image
2. Use of stock imagery
3. Use of words including "Baby","Babies","first","best" is forbidden because of related laws.
140mm* 84mm (you can find the specific graphic dimension in files)