newdirectionfoods got their new product packaging by running a design contest:
Create 4-pack design for ice cream launch
Check out newdirectionfoods's Product packaging contest…
Food & Drink
Revele Whipped Gelato
Revele Whipped Gelato
Description of the product
We’re launching a new line of low calorie gelatos. We wanted to solve the dilemma we felt in the ice cream aisle…there’s a frustrating dichotomy. Either you buy the indulgent ice creams (and have to resist eating too much of it) or you buy the low calorie stuff (that tastes low in calorie too). We wanted to raise the bar in the ice cream aisle. Reasons to believe: • We take premium gelato ingredients and whip them so it’s naturally lower in calories, fat, and sugar, but still full in flavor • It’s up to 2/3 lower in calories, fat, and sugar vs the full fat alternatives. Each serving is: 90 calories or less, less than 4g of fat, less than 6g of sugar. • We use real ingredients, like strawberries, chocolate, and caramel…not flavors made in a lab • We don’t use artificial sweeteners or bloat inducing sugar alcohols like the other guys Challenge: build awareness with ice cream consumers that there’s a great tasting lower calorie option Insight: Choosing an ice cream feels like a compromise—either indulge and regret or resist and settle Marketing Idea: More Gelato. Less Guilt.
Description of the product target audience
She is aspirational when it comes to fitness and diet. She wants to work out more and tries diets from time to time to achieve her weight goals. She views health as not just about weight but about self-care, and feeling good about oneself both in mind and body.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
newdirectionfoods collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Your work and logo were unique from the outset. You did a great job, were very responsive to my requested changes and worked hard. I appreciate it very much. I am also glad we went through that little drama at the end because I was educated by it. Educated about the competitiveness of the designers and I also learned the one-line design is out there for all to see and Austin College has not used it yet. Thank you for your efforts. Your win is well-deserved!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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