ICTA got their new product packaging by running a design contest:
Create the next product packaging for Essence infant formula
Check out ICTA's Product packaging contest…
Food & Drink
We are an Australian based small business entering into packaged foods and import/export industry. Essence is our first retail food product.
What's your vision?
We are currently developing a new brand of infant formula called 'Essence'. We require a unique and sophisticated design for the logo, and 900g (2lb) tins of infant formula. These tins will be for retail sale in Australia, and exported to other markets in Asia. Requirements: Three package designs are required for three versions of the product for babies of different ages: stage 1 infant formula for babies from 0-6 months, stage 2 follow-on formula for babies from 6-12 months, stage 3 toddler formula for babies older than 12 months. Designs of the three tins don't have to be identical but should be similar, and clearly identify the stage number, name and the age range. You may make use of the attached images of a koala, and the 'Made in Australia' logo. The Australian made logo should feature on the front and rear of the can. NOTE: A different cute picture could be used instead of the included koala. ---- UPDATE 1: The design should just feature the Essence name as the brand, not ICT Australasia. There are no required colours, the examples are for inspiration. Some additional statements will also be included in a list, or a badge, such as: "Nutritionally complete" "Contains lutein, nucleotides, DHA" "Rich in vitamins and minerals" "Manufactured and packed in Australia" (the exact words may change later) ---- Enough space must be left for the nutritional information, serving instructions, ingredients list, etc. (see the example to get a better idea of how much space is required). Legal requirements: The design must not feature pictures of babies or mothers. Instructions for preparation with illustrations. Other legal requirements under Australian law can be found in the Australia New Zealand Food Standards Code - Standard 2.9.1 - Infant Formula Products See subdivision 4 for the packaging requirements. The standard is published here: http://www.comlaw.gov.au/Details/F2013C00302
A$699 Silver package
Every design category has flexible pricing for all budgets. Product packaging starts at $449.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
ICTA collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected 3 winners!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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