planetfresh got their new product packaging by running a design contest:
Create Natural, Healthy, Organic New Pack Design for Planet Fresh
Check out planetfresh's Product packaging contest…
Food & Drink
Planet Fresh Ltd
Dehydrated Fruits, Vegetables, Herbs
Description of the product
I need a packaging design for new organic, natural dehydrated fruits and powder products. It should be simple but attractive to show the naturalness, organic and nutritional value to the consumer. Front of the pack The company logo on the front of the pack. Product weight can be 50g -100g variants. Packaging can be with a window or without window. Front must have vegan, 100% natural, organic, fair trade, gluten free Logo on it [ ideally I would like to see these logo matching my own planet fresh logo] and these 100 natural, vegan logos as a stamp version and I will select the better version. Since it promotes naturalness, I think it is better to have biodegradable packaging. Back of the pack with all marketing text and nutritional factors. e.g pic one of these; flavours banana, pineapple, mango, coconut chips etc.
Description of the product target audience
People who are willing to buy natural, organic, healthy product. This can be used with breakfast cereals or as a snack for adults and kids
Packing types 1. Stand Up Bags Pouches without window 2. Printed packaging with my logo as background effect
What to avoid
Too many colours and too many letters in one area where it looks so busy. The pack should be simple and give versatile looks
I have rough idea about the dimensions pack size - 15cm x 230cm - depth 4-5cm
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
planetfresh collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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