Laundry detergent booster (additive) added into the washing cycle. Proprietary blend of lice killing ingredients which works in all temperate wash cycles.
Description of the product target audience
Mothers / caregivers of lice-infested household.
We already have a design we like - although it could use tweaks. We need a package designed for the attached label. For the box, we need to scream that this is a laundry booster. So making the washing machine larger / more visible is key. Also, this will be in the lice shelf at retail, so consumers should know it's lice-related. Thus, making "Launder" bolder than "Lice" would be crucial. Get creative with side and back panels (although back panel should mirror a typical ingredients and warnings section for a laundry detergent additive.
What to avoid
Do not change color scheme. We like these colors.
2.25” L x 1.75” W x 6.75” H
See attachment for eventual finished product re die cuts.
Try the design with this pantone orange - it needs to fit as part of LiceGuard "faimily"