Hendrik B. got their new product packaging by running a design contest:
Create the label for a new spanish red wine!
Check out Hendrik B.'s Product packaging contest…
Food & Drink
The Wine Company Group
Don Diego de la Vega
Description of the product
We have created a dark, full-bodied but smooth Spanish red wine from the region of "Vino de la Tierra de Castilla". The brand is "Don Diego de la Vega", named after the Spanish noble man that is much better known through his secret identy: Zorro! Although the story was set into the era of "Spanish California" (1769-1821) and Zorro was living in a small village called the "Pueblo of Los Angeles", we believe it´s easy to link him to a sophisticated red wine from the country of his ancestors, Spain. As you are probably all aware from your childhood days, his signature was an all-black costume including a cape, a hat known as a "sombrero cordobés" and a mask covering the upper half of his face. That, and the famous "Z" - done by his sword - give you a variety of graphic options to choose from... ;-) The wine will be bottled in an 0.75 l bottle, the classic "Bordeaux bottle" shape. The cap colour isn´t defined yet and can be adapted to the label, but, of course, it can remain black or red as they are standard colors. The bottle has a dark color. We want the brand name on the label, but the "de la" can be quite small since in the stories, he was sometimes named both Don Diego Vega or Don Diego de la Vega. The wine is made of the Syrah grape, so "Syrah" should be on the label. The region where the grapes are from is "Vino de la Tierra de Castilla", so put it on the label. The wine will be priced at EUR 7,95/bottle, so it´s not entry level and all supermarket shiny and glossy. We are convinced - with your help - it will overdeliver in terms of quality and design at this price point. Prove us right :-) ! Back label text: Este elegante vino tinto, el "Don Diego de la Vega Syrah tinto", lleva el nombre del noble español mucho más conocido por su identidad secreta: ¡Zorro! Con su color rojo cereza, los frutos rojos en boca y el retrogusto apetecible, este vino no permanecerá en secreto por mucho tiempo. ¡Disfruta ahora! This elegant red wine, the "Don Diego de la Vega", a Syrah tinto, is named after the Spanish noble man that is much better known through his secret identy: Zorro! Well, with its cherry red colour, the red fruits on the palate and the appealing aftertaste, this wine will not stay a secret for long. So enjoy now!
Description of the product target audience
predominantly male, >35, well educated
What to avoid
Don´t be tempted to design the label to cartoonesque, it should be serious and classy.
The label measurements for front label are 90mm (width) and 120mm (height). Back label =60 width and 100 height
Every design category has flexible pricing for all budgets. Product packaging starts at $449.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Hendrik B. collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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