Name of Product & Company: Third Set
Sub Name: Make it Count
I am currently producing a tennis specific nutritional supplement. This supplement will be sold in individual packages similar to EmergenC. Long term, it may become available in different means of packaging so I would like the design to be accessible and transferrable to other types of packages.
The supplement will be sold to tennis players directly and will serve as a pick me up for when the match is getting super close and you need that extra boost.
It contains 3 parts to it - Endurance vitamins, Brain Food like caffeine for that mental boost, and amino acids for the muscles.
I envision it having darker blues, and blacks. I want it to feel manly and sort of like a tough supplement to get you through the last set of your tennis match. I also envision a bright yellow or orange but in small doses. I envision dark background and bright whites for text with the period on Third Set. to be a yellow dot, that is sort of a tennis ball. But I don't want cheesy tennis looking items on this design, anything that sort of appears to be tennis related I want it to be very far from looking like a tennis racket or ball but still you know what it is.
Far too often anything tennis related is super cheesy and cheap. I want this to look strong and cool.
My target audience is teens in the tennis world and their parents. I want it to have the feel of a half time (to put in football terms) pep talk. I even would like to use part of the label on the back to have a quote from someone like a vince lombardi or whoever so as the tennis player is filling their water bottle with it they are also getting the pep talk to take on their close tennis match.
The idea I have for it is this:
Each packet would have a pep talk quote on the front of packet. The whole packet top to bottom, edge to edge would be this quote. And the quote would have the word third set and make it count on there, and those words would be accentuated and bold and big and be centered to be seen as company name and sub name. So imagine a quote that is almost in the background and small but the key words and phrases bold and centered.
This is he quote I want:
Please Read: This is it. All that work comes down to this moment. Whether it's the first set, second set, or third set. Whatever it is. You need to make this count. You're tired. You're mind might be telling you to quit. "This kid is too good." Or "this kid doesn't miss." You're thinking, "Do I really have this in me?" Listen, these are the moments that will define you. What will you do when your back is against the wall? Just roll over? No, you have trained too hard for that. You put too many hours in to give up. You've run too many laps. If you get beat, you can live with that. But you've worked too hard to just give up. Go fight with everything you got. If they are a pusher, out push them. If they are treeing, then make them miss. Listen - this is it! I need you right now to make a decision. You need to decide that you will do whatever it takes to win this match. I need you to refuse to walk off that court without those 3 yellow balls. It's time to make it count.