mark.awadalla got their new product packaging by running a design contest:
Create a New Label for Mira Juice Beverage - Bitz
Check out mark.awadalla's Product packaging contest…
Food & Drink
Mira - Bitz
Description of the product
Mira is launching a product line of juice beverages that has pulp in them. The sub-brand is Bitz. Among these products are watermelon, passion fruit and soursop. There will be actual pieces (Bitz) of watermelon in each watermelon juice beverage product. We want a design that is recognizable as a Mira brand, but still remains distinct and is creative. All designs should be
Description of the product target audience
Consumers who want delicious juice products and want to try something new! Current Mira Nectar customers would also try this product as a product extension. Non-gender specific. All income levels etc.
Mira has a nectar line consisting of mango, pink guava, fruit cocktail, passion fruit and other flavors. It is seeking to expand its product line into 16.5 oz cans (dieline attached) into Watermelon Juice Beverage with Pieces, Passion Fruit with Pieces and Soursop with Pieces.
What to avoid
Please do not make the design a copycat of our Mira Nectars design. It should be related but not duplicated. Also the product needs to reflect that it has fruit pulp pieces in it.
Please see attached dieline for 500mL. All images must be presented in 3d. The brands that are attached are for illustration of products with Juice Beverages with Pieces.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
mark.awadalla collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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