tomEZ got their new product packaging by running a design contest:
Create a Great Box for Jelly Beans!
Check out tomEZ's Product packaging contest…
Food & Drink
Other color requirements
Should represent "hot", "spicy"
Orchard Sweet Foods
Cinnamon Hotties Gourmet Jelly Beans
Description of the product
Our jelly bean is spicy and delicious, like Hot Tamales, but is made from natural ingredients!
Description of the product target audience
Customers at movie theaters, grocery stores. 15-35 years old.
We need a great new box for our cinnamon jelly beans! The boxes should be fun and stand on the shelf! It's candy! The front should be really fun and spicy. Even cartoon like. It should show some beans and say: Naturally Flavored (medium size) CINNAMON HOTTIES (biggest) Gourmet jelly beans (small) Made from real cinnamon (small) NET WT. 5 OZ (142g) Reference: Hot tamales box is the big seller. We don't want to be quite as aggressive as they are. A bit more fun, since we're a natural product and they are artificial. Back of the box: All the other information (nutrition, ingredients, etc.) shown in the image attached.
W: 6” H: 3 1/4" D: 7/8”
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
tomEZ collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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