Mum-Mum Snax is a rice cracker for kids. Fun flavors. Made for lunch boxes snacks.
Description of the product target audience
Our product would be enjoyed by school age kids and purchased by their parents. Needs to be fun for boys and girls. Will be initially purchased online.
We are looking to refresh and relaunch a multipack of Mum-Mum Snax. (48 x Strawberry & Banana 48 x Apple & Cinnamon)
“Snax” meets the needs of today’s busy parent. A snack kids will love with ingredients that parents trust.
Made by Mum-Mums are the original rice teething biscuit brand in North America, parent trusted for over 25 years.
Families trust the Mum-Mum brand, many choosing our Baby Mum-Mum as their first solid food and transitioning to Toddler Mum-Mum. Carry that trust into the school age years with Mum-Mum Snax. Key product features:
• All natural rice crackers for school-age children
• Made with organic brown rice
• Free from gluten, eggs
• Peanut Free
• School Safe
• Lunch-box ready
• Parent Approved
Our customers will also be shopping for: Annie’s Bunnies, Goldfish, Go Go Squeez, Clif Bar Kidz, Slammers
What to avoid
We would like to get away from using the cartoon characters and artificial cartoon fruit. See examples of current packaging to understand image