We are looking for a fun and innovative design for a pouch full of "Faleros".
· Falero - Pulpy fruit chews made from real strawberry juice. They give an instant spurt of energy. It is a Pectin Jelly of 3.8 gms, in a 3d strawberry shape shape with high fruit content, individually wrapped in a small pouch (see picture attached). Similar products are known as fruit snacks or fruit gummies in USA.
Replace juice with Pulp
· Strawberry - Delicious and nutrition-rich, red coloured strawberries contain vitamin A and vitamin E. Strawberries are low in calories and a rich source of health-promoting phyto-nutrients, minerals and vitamins that are essential for optimum health.
· Mascot (OPTIONAL) – The Falero strawberry has a mascot called strawby baby. Here is some information about her –
“Hiiiiiiiii! I’m Strawby Baby and there’s nobody quite like me! I’m peppy, fresh and everybody’s favourite! Of course, I’m the best when it comes to the skating rink! Come, be my partner. Pick me up for a healthy dose of flavonoids, antioxidants and vitamin C.”
Design Brief –
The packaging must convey the idea of “fruity fun”. It needs to display the message “25% real fruit pulp” somewhere prominent, and needs to stand out in a crowd. We would prefer if this was done using an info graphic.
You are free to suggest your own choice of colour scheme; we are open to you picking out your colours from the fruit itself or have a palette in contrast to it.
We welcome the use of infographics, sketches, images etc.
It isn’t necessary to include the mascot in the design. If you do decide to use it, make sure it fits in well with the overall design.
Our target audience are buyers, which most likely are parents of kids in the 3 to 12 year age group. We are looking for a design that will be appealing TO PEOPLE OF ALL AGES since we find that the product is loved by kids and adults alike.
Files attached –
1. Dimensions of the pouch
2. Images of the current pouch
3. Falero logo
4. Individual Falero packed and unpacked