Tobias from BERTRAND got their new product packaging by running a design contest:
Create a fresh design for our pouches
Check out Tobias from BERTRAND's Product packaging contest…
Food & Drink
Description of the product
BERTRAND ist a drinkable meal in powdered form, which consists of ~20 organic ingredients.
Description of the product target audience
Our product is used by young and educated people in Europe.
We'd like to have a new packaging design for four variants of the product. (1) classic - with green color code, (2) vegan - with dark grey color code, (3) active with brown color code, (4) vegan active - with a new color code. For your design suggestions it'd be great if you'd create at least one of them, classic for instance. This variant has the green color code, as you can see on the uploaded label of our bottle. Please use the whole size of the packaging for your design. We do have 4 flavors for each of the four variants. For these flavors we'd like to label them on the pouch, so please create a basic design for the 4 variants, where we can label the specific flavor to the front of the package. Please refer to our existing designs for rollup poster, green bottle for single use purposes, car design. Download them here: https://drive.google.com/drive/folders/1UBZrq56lGOkYLpBQlJIuB51Yx5j1BiQX?usp=sharing We're using the fonts poppins and montserrat on our redesigned webpage. You'll find the draft of our webpage right here: www.brtrndsrv.com Please make clear that our product is bio/organic by placing a nice icon on the front
What to avoid
We're open to new suggestions. Please use also new stock images for the flying ingredients. Our ingredients are: Gluten-free wholegrain oat-flour*, canola oil powder* (carrier: maltodextrine*), powdered milk*, ground almond*, ground flaxseed*, agave powder*, ground sunflower seed*, ground walnut*, locust bean gum*, sea buckthorn powder*, rock salt, coconut powder*, nutritional yeast*, algae powder (porphyra)*, algae powder* (chlorella), mushroom powder* (shiitake), guava extract*, lemon peel extract*, basil leaf extract* Please don't show the "how-To" instructions on the front. We'll use this pouch for the whole EU and want to avoid to many english words on the front Please do not refer too much to our old label design. We don't like it anymore and we're not going to use brown kraft-paper pouches anymore.
210x210x70mm (please refer to the sample pouch attached) The 70mm is the bag-bottom
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Tobias from BERTRAND collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
Families, dessert lovers, mostly locals from Vancouver but also tourists, epicureans, those who enjoy fine food, people
All level of wine enthusiast. but should appeal to the demographic that would be drawn to online purchases.
Both male and female between the ages of 16 and 35. People who like to tackle things themselves and are always ready to