Mira currently sells amazing nectars that taste like actual fruit! We are looking to extend our product line to create FRUIT POUCHES under our MIRA name. I am attaching our current line, samples of pouches in the market. WE WANT IT TO REFLECT SIMPLE 3 INGREDIENT PRODUCT. CLEAN LABEL AND DESIGN BUT CATCHY AND BOLD. YOU CAN DIVERGE FROM OUR NECTAR LABEL BEARING IN MIND WE DO WANT CONSUMERS TO RECOGNIZE OUR PRODUCT.
Description of the product target audience
Mostly kids for snacks but also for adults who want a fruit snack on the go. The label should not be geared only towards kids, it should be acceptable for adults. SO LET'S MAKE THE LABEL FUN FOR BOTH KIDS AND ADULTS!
We would like to design a package for an extension to our Nectar Line - Picture attached. We would like to use a similar color scheme but we want the FRUIT SNACK to certainly be unique and stand out. I have provided sample competitors just for reference of the type of product, however we want ours to really STAND OUT! PLEASE ONLY PREPARE FOR MANGO FLAVOR - FINALISTS MAY BE ASKED TO PREPARE A RENDITION FOR AN ADDITIONAL FLAVOR.
What to avoid
PLEASE DO NOT MAKE IT LOOK LIKE BABY FOOD.
See dieline. Please note all renditions should be provided in 3D.