The parent company to the registered trademark is Private Protein Systems (I have attached the company Logo). Leangirls is to be done in a style with catchy, feminine, empowering writing with a simple sleek label. If it is Chocolate we will have brown somewhere on the label, if Banana = yellow, strawberry = red, vanilla = white. So we wish to have the labels with some feminine element, maybe pink on it, with the PPS logo on the back saying where it is made in Brisbane Australia next to it. On the back will have the nutrition breakdown. Please design a logo that is feminine for the leangirls.
It is for women. It is to create value by getting them healthier and the story is to empower them, make them lose weight, live longer, and allow them to belong to a 'tribe' of other like-minded women.
Think pink for colors.
Also, the label is to wrap around as one piece to reduce manufacturing costs.
The story on the company
My sister is a personal trainer and will be marketing the products to women through Instagram and facebook as well as affiliate marketing.
My sister and I were greatly influenced by our father, who was a bodybuilder. He dies of cancer in April 2016. We both agree that this was partly due to the fact that he abused his body with too much steroids, and other prescription drugs.
Obviously we both loved our father very much, we will be forever thankfull for his contribution to us in inspiring us to be forever exercising. However, now with this product that will be branded around my sister, we wish to create an extremely healthy type of protein powder for women, we will use xylitol to flavor it instead of artificial sweeteners. We may even add antioxidants to the formulation later on.
So the brand is the story that my father passed away from using supplements to get results from his exercising and training at the cost of his health. We will give women value by helping them with their results to attain their sporting and exercising goals without sacrificing their health, rather we will also make their health better!