clare.rogan needed a new product packaging design and created a contest on 99designs.
A winner was selected from 282 designs submitted by 25 freelance designers.
We have an existing product and pack in market that needs to be modernised.
Current colours are a mix of CMYK from left (darkest purple) to right (lighter colour) 20C, 100M, 0Y, 40T to 60M (light pink far right side of pack).
30Plus NuWoman
30Plus NuWoman
The industry the product is sold in is a mix between medicinal pharmaceutical and cosmetic beauty.
The product is a natural (from plant sources) nutritional supplement taken orally, formulated by evidence based science to make women feel great. It is an empowering product that gives women confidence in themselves again. It's designed to combat; mood swings, irritation, depression, stress, fatigue, PMT, anxiety.
This product works. It is a high performing, premium product that is #1 seller in the markets where it is sold.
Core target market is women aged 25-49. (suitable for women from 16 years old)
Mid to high income level
Retail pack - landscape
Modern font style - easy to read
Front of pack to include;
30Plus NuWoman brand logo
Natural Hormone Balance Support
To help maintain Vitality and Wellness
- Mood Swings
- Stress
- Anger
- Irritability
- Nervous tension
- Low energy
- Emotional Outbursts
- Beauty on the inside
For women of all ages
We would like you to suggest some tag lines. For example;
- Feel great everyday
- Feel beautiful on the inside
Back of pack is product text (to be reviewed), barcode and distributor details
No "old" style fonts
Avoid using too many colours and we don't want the pack looking cluttered or cheap
No people on pack
see die cuts