Create a new design for an Italian wine box

Enjoy Wine & Spirits

http://www.enjoywine.se/

Allegrini Rosso Veneto

Allegrini Rosso Veneto is a red wine sold in bag in box from one of the top wine producing families in the famous Veneto region in Italy. The wine producer Allegrini was elected "Winery of the year 2016" in Italy by Gambero Rosso. The wine is of high quality and is amongst the most expensive wine boxes on the swedish market.

Target audience:
Swedish men / women age 40-70
Well educated / High income
Living in larger citites
Quality focused
Interested in food & wine
Likes Italian wine and food

We would like your help to create a new design for the wine box.
- The box is amongst the most expensive ones on the swedish market and needs a look to match its price.
-The origin of the wine is important to communicate. The region is Veneto and the country Italy.
- The wine itself is of high quality from a wine producing company with a long and impressive history. The Allegrini family have been producing wine since the 1600 century. http://website.allegrini.it/en/index.php
-We do not want to hide the origin and the history - we are proud of the wine and the heritage. It is a genuine and authentic product from a company with high standards. It is not a cheap "lab-produced" bulk wine for the supermarket shelf.
-The top selling wine bottles and boxes from this region has a very classic and historical design which the consumer loves and prefers to more modern design.
- Wines from Italy is top sellers in Sweden.
- We would like to see a more classic design (often used for this particular region) rather than a super modern look as it has proven to sell more.

Key inputs:
Elegance
Premium choice
Italy
Classic

Please avoid design with images of:
People
Sports
Hunting
Vehicles

Please see dimensions in the enclosed BiB_template.pdf -
dimensions is in millimeters!