Create & Celebrate A Good Whey Protein Stand Up Pouch

The Good Protein Co

Good WPI

Good WPI is so full of goodness. Made from the highest quality Whey Protein Isolate, sourced from the happy grass fed dairy cows that live on New Zealand’s lush green pastures. Flavoured with the purity of organic flavours and the natural sweetness of the Katemfe fruit extract. Altogether Good WPI is pure, clean and truly good.

People who enjoy movement, exercise and being healthy. Age between 20 and 35 - both genders, in metro cities, have a mid level plus disposable income.

Design a kraft stand up pouch (see die lines for sizing) that fits the messaging of the brand and product.

The stand up pouch colour (you choose) should stand out and speak goodness.

The stand up pouch should highlight the following:
-the company logo - use any colour.
-cow(s) and grass in a modern, classy style - maybe use silhouettes.
-the product name.
-the USP's. They need to stand out. Maybe use a variety (if necessary) of styles on the stand up pouch.

The product does comes in 5 different flavours:
Organic Banana
Organic Cacao
Organic Choc Mint
Organic Salted Caramel
Organic Vanilla Bean

So please show some variations for flavour so we know how that would work. However we will only be choosing one design as contest winner.

Read the brand messaging pdf and word doc brief.

See die lines pdf