Great working with the designers quick and straight to the point
- Wooden Horse
This is our second time working with you and it was just as great as the first! You nailed the design on the first hack and only needed some minor tweaks. Look forward to working with you again in the future.
- Leadslingers Spirits
a very patient, creative and fast performing designer. Our order was not easy to implement, we had the highest standards. At the end, rugbyjerseys were able to prevail, by a long way to the competition. The communication is also at a high professional level, it is fun to work with him and to see how he breathes life into an idea with his designs. We hope for a long-term cooperation at the same high level and can recommend rugbyjerseys without complaint!
- Javier Milla
The design turned out great! Javier's design skills and creativity are amazing. He was extremely quick in making revisions.
How eo77 started their product packaging journey
Who are you known as?
Cerveceria Nigromante (translates as "Necomancer Brewery")
What industry do you think your business is most related to?
Food & Drink
Tell us a bit about who you are and the people you reach
New microbrewery in San Miguel de Allende, Mexico, focused on high quality, small volume made to order batches of beer. The microbrewery sector in Mexico currently only has less than 1% of the market, but is growing quickly. Customers are willing to pay a premium, and value the novelty factor, but are in general are still not knowledgable of different beer styles and flavors. Much of the microbrew sector is lacking in quality and good marketing. This new brand has stringent quality control and uses premium ingredients, including imported hops and barley, and finely tuned fermentation, and offers six different beer styles, including strong porters and stouts, besides wheat beer and lighter lagers. The initial target market is special events, such as weddings, and local bars and restaurants where it will be offered as the upscale local brew. There is only one other local brewery and the quality is considerably inferior.
What inspires you and how do you envision the design for your business?
We need a beer bottle label design that reflects the brand positioning and concept. The name is of the brewery is "Nigromante" which is Spanish for "Necromancer". This is, besides its usual meaning of "person who communicates with the dead", also the alias of a famous poet and civil rights hero born in the city. San Miguel de Allende is famous for being one of the most attractive and well preserved mining towns in Mexico which played a key role in the Mexican independence movement in the nineteenth century.Today it is has a thriving arts and culture scene. The brand design should evoke the historical weight, and connect the beer with the city. Landmarks include a gothic cathedral, roman style fountains and elegant mansions with stone columns. The brand design needs to differentiate itself from other microbrewery beers which commonly appeal to young customers through flashy, somewhat crude, designs that frequently are a play of cliches: "lucha libre", pyramids, day of the dead costumes etc. All of this should be avoided, and instead the design should be geared towards decadent, old-world elegance with subtle undertones of the mysterious and of the nostalgic. This should be reflected in the image, font and colors chosen. The design used in european wines or quality american spirits can also be used as inspiration. Images of the town are attached for reference.
The design should be versatile enough so that elements of the label can be used in beer glasses, coasters, and printed materials. Since the primary niche market is special events, especially weddings, for which the beer is custom-made according to the customer's preferences, some of the text will be also customized for each occasion. For example, the label could include the name of the bride and groom and the wedding date. Other information in the label should include: brew date, beer style and % alcohol. To give an example, this is the text that can be used as a template:
Cerveceria Nigromante (BRAND NAME)
Stout 4.7% (STYLE AND ALCOHOL CONTENT)
Elaborado 15 de febrero 2016 (BREW DATE)
Matrimonio Juan Perez y Juanita Piedra, 15 de marzo 2016 (EVENT DETAILS)