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Food & Drink
Das Craft Paket
Description of the product
We provide on regular basis 4-packs with a section of 4 different, always changing craftbeers for retail stores and liquor stores
Description of the product target audience
The product is used from people who are interested in craftbeers, men and women.
The design should reflect the craft approach, having vintage elements. Showing the freshness, the natural ingredients and the premium character of the beer, the packaging is appealing to consumers - tasty, "talking" to the consumer. Does not necessarily must show the detailed product because it changes every time and it could save some time not to exchange product pack shots all the time. See form in the data pack. Please to not orientate yourself to much on the existing design, we have one customer who wants it different.
So also the Craft Beer Award Logo you see on the current design should not be used.
Please make sure that the 4-pack with the four bottles makes a good impression when placed on a display with 48 packs.