maildeguille6 got their new product packaging by running a design contest:
Craft Beer Label - 3 Cool Dogs (sketch)
Check out maildeguille6's Product packaging contest…
Food & Drink
3 PERROS - "Lager"
Description of the product
Artisanal Beer Made by Friends that are almost family to be enjoyed by friend and family.
Description of the product target audience
People between 20 and 45 years. in every day celebrations or get together. this is a beer to "enjoy with Friends & Family" of any kind
We want to design a label for **"3 Perros" (3 dogs)** our artisanal beer. Our label design should be inspired by the 3 founders who call themselves "Perros" in Spanish (dogs), which represent loyalty family, and fun. The label should contain **3 different dogs in bread and personality** can be a pit bull, bulldog, etc. (manly dog) with different items like glasses, pipe, hat, etc that show the personality of the dog. DO NOT use small dogs like chihuahuas or a pomeranian Example: *In the reference image you will see a bull terrier with a hat, some tatoo´s and a pipe* [https://prnt.sc/w4zek6](https://prnt.sc/w4zek6) Label design should be clean, please avoid filling all the label with crowded or noisy elements like the following example: DO NOT do this [https://prnt.sc/w4xul](https://prnt.sc/w4xul0) Dog character design should preferably be "sketched" style similar to this one: [https://prnt.sc/w4yp3w](https://prnt.sc/w4yr42) The arrangement of the Dogs on the label can be similar to this line up: Mount Rushmore: [https://prnt.sc/w4z2h9](https://prnt.sc/w4z2h9) → with dogs: [https://prnt.sc/w4z1yi](https://prnt.sc/w4z1yi) (From this example only take into account the "heads" we **DO NOT want a Mountain on the label** The main 3 personalities that we want to portray in each dog and some ideas: (links are just references, use your creativity. Do not copy) 1. Badass - Likes motorcycles, has a beard, kind of cranky → example: [https://prnt.sc/w4zjxb](https://prnt.sc/w4zjxb) 2. Happy - Smiles/laughs a lot, good guy, loyal, wise, likes to work with power tools & construction 3. Smart - Likes numbers, competitive, analytic, well dressed, glases Label should contain: - Logo: (attached) - Type of beer: Lager → Example: - Small slogan: "Para los que ladran de sed" Other Label/characters - References: [https://prnt.sc/w4z61w](https://prnt.sc/w4z61w) - Take away → see how it has "sketched" character, but a clean label. we like that. but open to proposals [https://prnt.sc/w4z4vr](https://prnt.sc/w4z4vr) - Take away → we like this also. but we will not have all that text. maybe put the type of beer "lager" in color [https://prnt.sc/w4z9nc](https://prnt.sc/w4z9nc) - Take away → some more ideas for characters personality [https://prnt.sc/w4yr42](https://prnt.sc/w4yr42) - sketch style
What to avoid
Do not use small dogs in the design like chihuahuas or a pomeranian We want to avoid a very "crowded" label design like this one:
Standard Beer label Size. (see reference in attached documents)
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
maildeguille6 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Aleksey Is a Very Talented Designer. This guy might be entry level on this website but his work is Above your Expectations. I highly recommend him. He is quick to reply with adjustments.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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