Another excellent experience working with this designer Advant7!
This project involved developing a packaging design for a new product size while keeping all main design elements of the existing product line.
- SOMA design dealers
SOMA design dealers have been so amazing to work with! They are creative, responsive, and helpful. This is my first time working with them, but it will not be my last!
How kyle.musser started their product packaging journey
This package looks decent, but looks like it's totally for the female demographic. Ideally we know that females are most of our customers right now, but we'd like to stay 50/50 male -- female or even 40/60 male -- female at most if possible in terms of design resonance.
Like the concept of this... except because we are going w/ black packaging I think that we could emulate something like this, but not sure 100% what that would look like.
This packaging is nice bc you can tell what it is and it has great color schemes, however it seems a bit crowded in terms of packaging design. We are going for more of a sleek yet simple packaging concept that focuses on the "Gourmet Chocolate" idea.
Nice packaging... bit a too "edgy" for us. But as far as using a matte black as the packaging base we like that.
Also the white accents of the little logo's such as "Gluten Free" etc. those are spot on for what we are looking to similarly have on the packaging.
This packaging could be solid too in terms of overall streamlining of the color schemes across one background color.
For those of you that aren't adding a picture of the chocolate protein shake on the front of the package mock up or those that are you can also try to add in a similar concept like this if it works with your design.
This is an idea for something that looks good.
Like the fact that you know exactly what it is & that you can easily associate the color + the picture on the black w/ the product at the center point of the design.
We really like this concept that another designer here that is submitting designs for this project did for another client of there's.
Specifically the top portion of the packaging that could in our case differentiate the flavors (Chocolate, Vanilla, Carmel Fitacino, & Mint Chocolate Chip w/ Super Greens)
What colors do you want to see in your design?
Other color requirements
Black packaging & brown /// tan for the colors of the Chocolate
What industry do you think your business is most related to?
Food & Drink
fit365.com (currently redoing the whole website as well)
FIT 365 Gourmet Chocolate Shake
Description of the product
We're FIT 365 and we're in the business of helping people realize their human potential through the power of health and nutrition.
Both men & women, but typically women 35 - 45 are the ones that purchase this product.
- Highly educated, (working moms, entrepreneurs, etc.)
- Into health & wellness around the board not just looking great but feeling at their best,
- Wear clothing such as LuluLemon which is a high end fitness clothing brand,
- Income levels usually over $100,000 per family household
- Use this product for other uses as well (waffles, pancakes, protein balls, etc.)
Package needs to be on a black background with accents that feature the details provided on the following document.
Ideally we would love a picture of a chocolate shake on the front in a more modern look...