Leon Sweet-Life got their new product packaging by running a design contest:
Colourful fruit mints tins - eye-catching and mouthwatering designs wanted
Check out Leon Sweet-Life's Product packaging contest…
Food & Drink
Rio Mints - Sugar Free Mints - Flavours: Passion Fruit / Juicy Lychee / Cool Peach Jasmine
Description of the product
1 tin contains 56 mints, totalling 14gram. 56 moments of joy, refreshment or social sharing. Our small tins can easily be carried in your pocket or hand bag. The slide mechanism enables you to open the tin and dispense a mint with one hand.
Description of the product target audience
Target demographic consumer: female 2/3, male 1/3. Age 14-35. Urban, social, on-the-go. Rio Mints offers extraordinary mints for extraordinary people. Unique fresh and fruity flavours in eye-catching colourful designs. Our mints are unique, for people who want to express that they're a bit different. Market: Mainly China, secondary international export
We need a series of designs for flavoured mints for the top lid of our new shaped tin: the vertical standing slide tin. One tin contains 56 fruity, refreshing mints. The tin stands on the flat bottom side, with the rounded part on top. The lid ‘slides’ downwards, so you can dispense a mint from the top. Our old (horizontal) series looks like the Rio Classics series, seen here: https://www.sweet-life.com/rio . New designs on the new shape should be modernized but still recognizable for consumer As a start, we wish front designs for Passion Fruit, Peach Jasmine and Juicy Lychee Whereas competitors often choose minimalistic design, Rio stands for social, urban, young, colourful, natural, fruity, energetic. Previous tins incorporated images and structure of the actual fruit and we wish to continue in that direction. Embossing and debossing can be used. Be creative in how to make it look mouth-watering! Just a stock image of a piece of fruit won't do. Text: Rio Mints or Rio logo “Flavour name" “Sugar free” "56 Mints" (or combine: "56 Sugar Free Mints") "14g"
What to avoid
Don't go minimalistic, toned down, pastel colours or techno style.
See the provided DieLine. 80x47x17mm. Flat bottom. Slightly curved lid with embossing.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Leon Sweet-Life collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Mr Adii i a great designer who made eye-catching, tasty looking food packaging for us. He's very quick, creative and responsive. We will definitely work together again in the future.
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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