140g got their new product packaging by running a design contest:
Coffee Package Design for Top Coffee Brand in Germany
Check out 140g's Product packaging contest…
Food & Drink
Kaffee für Vollautomaten
Description of the product
### please read attached briefing for more information ### We're creating a coffee specifically for super automatic espresso machines. We need a label (front and back) for our package.
Description of the product target audience
### please read attached briefing for more information ### Our demographic will be slightly older 45+ and the majority of people who buy these machines are male. However, we found out that they need to justify the expense to the whole family and particularly to their wives. So you could say, they are also involved in the purchase.
### please read attached briefing for more information ### Product label front and back.
What to avoid
### please read attached briefing for more information ### Do not use imagery of traditional espresso machines. We're making a coffee for super automatics which is a specific class of product.
Packaging Design Measurements of the Label (what you will design): 7 x 14.5 cm Size of the package: 1 kg Measurements of the package: 13.5 x 31cm Color of the package: black
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
140g collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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