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- Classic wine label with a modern twist for our family winery
keklamm got their new product packaging by running a design contest:
by miltenClassic wine label with a modern twist for our family winery
Check out keklamm's Product packaging contest…
The Brief
Industry
Agriculture
Design inspiration
Company name
Weingut Schodl-Klamm
The Brief
Existing website
www.fritzfrida.com
Product name
Grüner Veltliner Ried Maxendorfer
Description of the product
We are a family winery looking for a completely new label design for a new product line that's very close to our hearts. We currently have new sales opportunities and require a label that really reflects our wine style - elegant, characterful, artisanal, classic but with a modern twist. Since we are mainly producing white wines we are looking for something "light" and "airy", something that's not too dark and heavy.
The Brief
Description of the product target audience
The new wine line will be sold both domestically and in exports to private consumers and restaurants. It will have a super premium positioning.
The Brief
Style attributes
The Brief
Design needs
We are looking for a front and back label. The front label must contain the wine name and winery name. Since our winery name is long and hard to pronouce for non German speaking customers we would like to use a short version on the front label such as S&K or similar. Please note that I am not looking for a logo but simply the letters SK, this part will be worked on later in a 1:1. You may also just write Schodl-Klamm on the front label which is our family name. Since we'll be using the same label for different varieties we will need some flexibility regarding the length or the wine name. The back label can be kept rather simple, it will include the wine description and all the information required by law. You can leave it blank for now. The inspiration for your designs will be the floor tiles in the hall of our winery. We like the combination of the colors and patterns and the classic yet playful look on the hard-wearing concrete tiles. The bottle we'll be using is the Burgunder Eco 0,75l bottle from Vetropack.
What to avoid
The tiles serve as an inspiration only, there is no need to use them 1:1. The winery name S&K should not be too prominent on the front label i.e. not be the defining element on the front label. Please do not create a seperate logo for SK! You can either leave this part blank, use regular letters for it or write our name Schodl-Klamm!
Package dimensions
Max front label dimensions: 10 cm height, 7,5 cm width Max back label dimensions: 6,5cm height, 7 cm width
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
design entries
You’ll get loads of concepts from experienced designers around the globe.
designers
Work with talented, professional Product packaging designers to turn your ideas into reality.
winner
Select your favorite custom Product packaging (Or two! Or three!). And the design is all yours.
keklamm collaborated with designers to refine their ideas
Rate designs
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
Give feedback
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Client review
Fast, efficient and followed brief with creativity and detail. Great designer.
paulh 5Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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