Dessert Diva got their new product packaging by running a design contest:
Chai Mousse Cake Package Design
Check out Dessert Diva's Product packaging contest…
Food & Drink
Sweet Sofia’s Bakery is the consumer brand for a wholesale dessert company. We are a USA dessert manufacturing company that creates gourmet frozen desserts for restaurants and retailers. Our products are well regarded for their outstanding quality, hand-crafted preparation, and all-natural, authentic ingredients.
What's your vision?
PROJECT OVERVIEW Create package for new gourmet dessert that will be sold in US wholesale foodservice markets and select retailers. PROJECT DESCRIPTION We are launching a new dessert called Chai Mousse Cake. We created a draft design (attached) but feel there is room for improvement. WHAT WE NEED FROM DESIGNERS We realize this is a quick turnaround, so for this project’s purpose, you can just focus on the front design (or ideally if you have time - front, top and sides to present a 3-D version but we really only need the front for this initial phase). Once we select a winner, we will work with that designer to finesse the packaging and work on the back of the package with more descriptive copy,nutritionals and ingredients. PACKAGE REQUIREMENTS • Ideally, we would like to see two versions of designs – one with an Asian feel, and one without. Once we see some examples, we will narrow it down. • Product beauty shot should be the focus of package. Beauty shot image should take up half or ¾ of the package. We want people to feel like they’re about to bite into this delectable dessert. • Beauty shot should face left (not right), with whipped cream on the left-hand side. • Sweet Sofia logo – not too large (shouldn’t overpower the beauty shot). Prefer it in the upper left corner but open to ideas. • Product name font and product beauty shot should be large enough to see behind glass of frozen desserts case. • ‘14 PRE-CUT SLICES’ should be large and prominent • ‘Serving Suggestion’ should be very small and somewhere near the plate (does not have to be on the plate, though that is an option). Bottom right copy points: o KEEP FROZEN o NET WT. 4.0 LBS (1814g) • Box die lines are attached for 10” cake. Package dimensions are 10+5/32 X 3+1/8 X 10+1/8. CHANGES FROM DRAFT DESIGN ➢ INCLUDE A CALL OUT: ‘GLUTEN-FREE’. You can use some kind of icon to depict this, or just the wording. Can be some type of ribbon, box or circle. ➢ ADD A TAGLINE UNDERNEATH TITLE : “A New Aromatic Tea-Infused Dessert’ ➢ DELETE: KSA Dairy logo ➢ DO NOT INCLUDE GRAPHIC BEHIND TITLE – We prefer not to include a graphic behind the title, such as is depicted in the draft design. Would rather have visual for package background only (for Indian or Asian-inspired design). ➢ OPTIONAL: ADD A CHAI GRAPHIC – We thought it would be interesting to add a visual element to depict chai ingredients somewhere on the package. There may not be enough room on the front (might have to add to the back panel), but feel free to play around with this concept. ➢ If you search ‘chai’ in stock photo sites, you should be able to find something (we will purchase for winning design). Here’s a link to a couple of images found online. We’d want to use something for purchase, but these will give you an idea of possibilities: o http://www.bing.com/images/search?q=CHAI&FORM=HDRSC2#view=detail&id=EE3EDCA66052F5C5FC873DF709DFB63DAE26FCBD&selectedIndex=126 o http://www.bing.com/images/search?q=CHAI&FORM=HDRSC2#view=detail&id=2B7848D5DB90FFC0D5BD60393E994935E6987D02&selectedIndex=127 o http://www.bing.com/images/search?q=CHAI&FORM=HDRSC2#view=detail&id=2249EDD6D1FD515706E7BC05165165D45C0E5092&selectedIndex=128 BACKGROUND VISUALS – For the ‘Asian/Indian Inspired’ designs, we are open to background visuals. You may want to do a search for ‘fabric from India’ for inspiration. We are totally open to suggestions. The colors should go with the product beauty shot, and be visually interesting enough that they will be seen behind the freezer case, but not overpowering the product image. TARGET AUDIENCE The first target for this design are frozen dessert category buyers. The ultimate targets for this packaging are twofold: (1) chefs and restaurateurs who purchase the product for their restaurants and (2) consumers of supermarkets/retailers who are shopping in the frozen dessert aisles and are either looking for something new or this packaging caught their eye and they like the value of the dessert/it looks delicious so they put the dessert in their shopping cart. BRAND ATTRIBUTES/IMPRESSIONS TO COMMUNICATE • Melt-in-your- mouth. DELICIOUS! • Restaurant/Pastry chef quality. Superb. • Authentic/all-natural ingredients • Excellent value. ➢ For restaurateurs: Put this on your menu. It will be a hit with your patrons. ➢ For consumers: Put this on your table. It will be a hit with your friends and family. GOALS TO ACHIEVE WITH NEW DESIGN • Have client buyers give us the green light to launch this new product • Once launched: have consumers and restaurateurs try this new product • Achieve satisfactory levels of sales so product stays on shelves. FONT STYLING We’re open to font styling for the product name and call outs. Font size and styling should be bold enough to see behind the freezer case and immediately catch your eye (not too subtle...).
I think that about covers it. Thank you for your submissions, have fun and we look forward to seeing your creativity shine through! Best, Dessert Diva
Every design category has flexible pricing for all budgets. Product packaging starts at $449.
Full copyright with production-ready files for digital and/or print.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Dessert Diva collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
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