CREATIVITY & OUT-OF-THE-BOX THINKING WELCOMED! Keep it clean & simple.
Each package will feature the farm's logo (where the product originated from) on the front alongside our "Origins" brand logo. Placement is up to you but the farm's logo should be big enough that it highlights the farm. We don't have an Origins brand logo yet so this will need to be included in the design- nothing fancy, just some simple horizontal text. The area where you choose to put the farm's logo will need to be suited for interchanging different farm logos so keep that in mind.
Small farmers grow the highest quality product and they're very proud of that. Each farmer tells a different story- from dreadlocked hippies that ran black market farms to 3rd generation families - husband, wife, and kids, to the hippy old-timer that still to this day supplies Willie Nelson with his personal stash. We want to shine a light on these bad-ass and brave folks and give tribute to the wild west, black-market, Dos Equis most interesting man mystic of cannabis. Rather than going the "outlaw" direction, I want it to be more grass roots feeling. The key is to highlight the farm's brand on the packing. The vibe we're trying to go is the Casa Amigos of cannabis– region based but with a high level of tradition and class.
2-D renderings are fine but I'd like to see the final version of the work in a 3-D presentable format that shows the sides of the packaging.
Front of packaging:
Place for Farm's logo - needs to be interchangeable with any farm logo.
Strain: _____________ example: "Sour Diesel"
Region(Origin might be a better word): _____________ example: "Honeydew, CA"
Batch number: _______
Back of packaging:
Not sure what to put on the back yet.. I'm open to suggestions.
Pictures of the farm and/or people that are involved at the farm.
Paragraph or two description of the farm that the cultivator can submit to us.
Here's some sample copyright you can use for the About Farm:
Our founder grew up in Napa Valley, the 5th generation in a California-based agricultural family. Possessed with a green thumb, his farming education started early in the family vineyard. Driven by equal parts creativity, defiant streak, and an early education from his Southern Humboldt-based uncle, he cultivated his first cannabis plant at age 13. In his 20’s he branched out to launch a fully producing farm on his family’s land in Mendocino, Beija Flor. We introduced our first crop in 2003. Through connections with farmers and breeders in the area, we continue to work to strengthen the world-class traditions of cannabis farms in the Emerald Triangle.
Let me know if you have any questions at all! I'm happy to answer!