Soupfix is a gourmet quality soup, made fresh every day, with quality organic ingredients. A range of exquisite soups made with love, passion and soul. We have 6 flavours, but would like to create the design for one first and then see how to differentiate each cup once we have the initial design direction solved. Soups are sold fresh from our locations daily and are not available in supermarkets. Our locations are street food markets, pop up food stalls, deli shops and eventually to appear in high-end retailers like Whole Foods.
Description of the product target audience
Male/Female, professional workers in a busy city. Aged 18-45, busy working professional who can afford to pay £6/7 GBP ($10) for a gourmet soup but wants good quality ingredients, healthy and full of flavour to be eaten at lunchtime on the go or as a take away at home. This is NOT a supermarket type product with a long shelf life.
We need Soupfix cup packaging. It will be in either 12oz or 16oz size. It has to be engaging, attractive and delicious to look at. Please provide visual mock-ups of the finished cup for us to visualise. We would also like a top-down view of the lid and how this will look. Do not use images of soup on a plate or anything that shows the product, we just want graphics - thanks!