Howard84 got their new product packaging by running a design contest:
California's best new whiskey needs a stand out decorative shipping box.
Check out Howard84's Product packaging contest…
Food & Drink
Sukkah Hill Spirits
Description of the product
CALI is a California Twist on American Sipping Whiskey. It is an elegant, easy to drink luxury whiskey with a California vibe. It is a strong bourbon, with an easy going relaxed feel and a hint of spice.
Description of the product target audience
Our customer is upper middle class, 25-45 year old, a sophisticated shopper. Professionals. Women love our whiskey. The boxes will be used in markets and liquor stores to create displays.
We need to create packing boxes for CALI. There are two boxes - one holds six bottles and one holds twelve bottles. The boxes are used to transport, store and display our whiskey. In many stores the boxes are used to create a display. The store will stack two or three boxes high, and one to three boxes wide. They will turn the top box in each stack into a display to hold the bottles by cutting off the bottom 3.5 inches and discarding the rest. We need to create a box that can be used for storage, shipping and display. The bottom 3 inches of the box should have our CALI Logo and stand out as a tray. (if it loses the top part of the box.) The lower boxes will create a display and need to be vibrant enough to catch the attention of a shopper 25 feet away who sees the stack of cases displaying our whiskey. The 6 bottle case is: 14.5 inches tall, 7.5 inches deep and 10 inches wide. The 12 bottle case is: 14.5 inches tall, 15 inches wide and 10 inches deep. Our primary logo font is OptimusPrinceps. Our secondary font is Ancillary
The 6 bottle case is: 14.5 inches tall, 7.5 inches deep and 10 inches wide. The 12 bottle case is: 14.5 inches tall, 15 inches wide and 10 inches deep.
It all began with a design brief.
A quick, interactive guide helped them understand their design style and captured exactly what they needed in their product packaging.
Designers across the globe delivered design magic.
Howard84 collaborated with designers to refine their ideas
When design entries come in, you can rate them so designers know what you’re looking for in your logo design.
99designs has great collaboration tools so you can pinpoint and capture your ideas
And then… they selected a winner!
Along the way, they met lots of talented designers…
We think contests are a super fun way to get design.
Recently completed contests:
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